Logos, palettes, brand voice and digital

An identity that still works at the size of a business card and the size of a building

  • An identity is a palette, a typeface, a way of writing and a short set of rules for using them. Get those right and everything made afterwards already looks like it belongs, whoever makes it.
  • Where there is history worth keeping, we keep it. A rebrand does not have to throw away what people already recognise - and where a name has been over the door for generations, throwing it away would be the wrong answer.
  • Most people meet an identity on a screen first, so the digital side is designed alongside everything else - the website, the social profiles, and a version of the mark that still reads at the size of an app icon.
  • You get the artwork in every format you will actually need, with the colour breakdowns for print and for screen, so the next person to order a menu does not have to guess.
A brand identity board showing a logo, palette and typography applied across a website and social profiles

Signage, print and packaging

The parts of a brand people walk past, pick up and read from the road

  • Signage is where an identity has to survive weather, distance and a passing car. We design it for the place it is going, choose what it should be cut from or painted on, and we are there when it goes up.
  • Menus, boards, labels and packaging all carry the same lettering and colours, and every one of them gets reprinted far more often than a logo gets redrawn. We set them up so they can be updated without drifting away from the original.
  • We work directly with printers, signwriters and fabricators. What a sign is made of is a design decision, not something to leave to whoever quotes lowest.
A new hanging pub sign in deep green carrying a line-drawn crown, above the village rooftops

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To discuss how we can help with your event styling, creative design, interior design or graphic design, please fill in the form or email us with details of your brief.